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Head of Marketing – K-MATIC


Job description

The Company & Role:

K-MATIC empowers enterprises with next generation software solutions that unlock the potential of geospatial data. We are the leader in this space in the UK & Ireland and have big plans to become the global leader in our space centred around a new product strategy we are developing.

We are embarking on an ambitious plan to achieve this goal, and hiring a Marketing leader is a core component of delivering it. We’re seeking an experienced progressive, modern Marketing leader to help shape and deliver our go-to-market plans both directly and through a global distributor network.

This is a hugely exciting opportunity to be part of a large transformation of the business where you will be a core part of the leadership team that delivers on our business objectives. Reporting to the CEO, you’ll get to define and execute a new marketing strategy, build a team from the ground up, invest and help us grow the business to a new scale. You’ll get to work with a strong, proven leadership team with a track record of success, in a positive, diverse environment where your expertise will be highly valued.

Location: This role is based in Dublin, Ireland and will involve working with the team virtually and in-person in our Dublin offices. We will accept candidates based anywhere in Ireland once they can commute to Dublin as required and particularly during the initial onboarding months.


  • Develop and implement a comprehensive multi-channel marketing plan for the company
  • Build brand awareness for a new business in an established industry, taking overall responsibility for brand management and corporate identity
  • Form part of the leadership team providing input into all aspects of the business
  • Hire and develop a small expert marketing team from the ground up
  • Source and manage external freelancer, fractional and agency resources to get specialist tasks done at quality and speed
  • Help develop and enable existing and new distribution channels globally
  • Build and manage multi-channel marketing campaigns to deliver competitive ROI
  • Brief stakeholders on marketing materials production (PR, Media, Advertising)
  • Build alignment with leadership, internal and external sales and customer success teams to deeply understand our customers in order to build and execute highly effective campaigns
  • Monitor market trends, researching consumer markets and competitors’ activities to identify opportunities and key issues.
  • Report on marketing campaign performance, suggesting adjustments to improve profitability
  • Build, own and effectively manage the marketing budget, including reporting on its impact, for the business
  • In the short term be willing to roll up your sleeves and get stuff done using the available resources creatively

Required Skills and Experience:

  • Minimum 5-10 years marketing experience in a relevant sector or similar position
  • You’ll be happy to take full responsibility for Marketing whilst educating and building trust and buy-in with company leadership and relevant stakeholders
  • High-level creative thinking and design capabilities. Proficiency in turning big ideas into action with tight timeframes and deadlines
  • Equally comfortable leading events, PR, digital. A great all rounder
  • Excellent interpersonal and leadership skills and comfortable working with a range of levels and teams internal and external.
  • A proven leader, with experience building high performing marketing teams - hiring, motivating, developing and retaining top diverse talent
  • Excellent planning and organisation skills and be confident with budgeting and project management
  • A clear understanding of what is required for a marketing team to deliver success in a complex and diverse selling environment - PLG, SLG, channel distributors, online and offline, SMB to Enterprise, inbound, outbound, nearbound, private and public sector, global
  • Strong analytical, visualisation and reporting skills

Nice to have:

  • Bachelor’s degree in Marketing/Business or a similar discipline
  • Familiar with Geospatial data, industry users and buyers

Why Choose Us?

At K-MATIC we are committed to developing and promoting inclusive behaviours that create and sustain equality of opportunity, fairness, mutual respect, dignity, and respect for all. We’re building something exciting here and we’re looking for other builders with the energy and drive to join us.

We don’t expect you’ll have it all. We hope you’ll have an open mind and are willing to learn and grow whilst bringing what experience you have to the table, and we’ll give you the opportunity to do so in a safe, friendly environment.


  • Competitive base salary coupled with a generous bonus scheme tied to key deliverables
  • Tailored induction, comprehensive training on the products, and ongoing development opportunities
  • 23 Days Holiday (plus bank holidays & service-related leave increases up to 30 days)

  • Pension Scheme and Life Insurance for financial security

  • Employee Benefits Package through Perkbox

  • Access to Mental Wellbeing Resources Platform
  • Wider Group Accreditation as Investors in People and Investors in Wellbeing, underscoring our commitment to employee satisfaction and growth

Job type
Sales & Marketing


  • marketing
  • brand-management
  • Marketing-strategies
  • collaboration
  • Leadership
  • geospatial